With a rich history of innovation, industry and community, situated in Perth’s eastern region nestled between the beautiful Swan Valley, Guildford and the Hills yet within easy reach of the CBD, Midland has the makings of an exciting hub and destination.
The decision to base the Atelier in Midland is a strategic one. Midland is part of Perth’s increasingly valued ‘eastern corridor’ which begins in Northbridge reaching out to the City of Swan, and is home to a growing number of creatives; a demographic which is already seeing great appeal in the Atelier.
Midland offers a range of drawcards:
Geography: On the cusp of the Swan Valley, Guildford and the Hills; at the heart of Midland centre; 20 minutes from Perth CBD. Midland has long been a key regional gateway and has been identified as a Strategic Regional Centre within Perth metro area.
Site: Few sites of this scale, value and potential for development exist, and the Atelier forms a critical part of the revitalisation of the surrounding Midland area. As the largest collection of early 20th century industrial heritage buildings in the southern hemisphere, this is an exciting site for a creative hub.
Transport: The Atelier is just 300 metres from the train station, shops and town centre. The site will be developed for walkability. Midland is within minutes from airport with upgraded connections also in development.
Property: The Atelier is adjacent to mixed residential developments on the same site, forming part of the MRA redevelopment scheme, and making this site the heart of a mixed use environment. The site is in proximity to heritage properties in Midland, and gains added value via ‘eastern corridor’ property growth.
Lifestyle: Midland offers a nexus of regional and cosmopolitan lifestyles, a drawcard for residents, families, employees and visitors. It has a diverse range of attractions.
Tourism: The Atelier, combined with City of Swan cultural infrastructure redevelopments, the surrounding Swan Valley and Hills, and the heritage of the area positions the region as a cultural ‘gateway’. The Atelier aligns with existing/ potential investment and tourism.
Industry: The Atelier is situated close to established complementary industries: wine, produce, arts and culture.
Heritage & Culture: The Railway Workshops site is testament to the region’s history of design and craftsmanship. This heritage combined with local Indigenous culture, rich ethnographic mix and the area’s food and wine pedigree, has shaped a strong brand and identity for the region.
Investment: A number of significant investment projects are either planned or underway across health, education, government, transport, defence, industrial and residential development. This significant investment focus in Midland sets it apart as an exciting area of opportunity.
