These days it’s hard not to stumble over digital media in our everyday lives, so whether you work in digital media or not no doubt you’ve had some form of introduction to this globally connected and rapidly growing industry. While this is a constantly evolving field, examples of digital media technologies and content include mobile applications, animation, graphic design, web-development, music, video, film, 3D development and gaming. In addition to being a growing industry in itself, digital media technologies are widely applied to various business activities. Some of the more common of these you may have encountered include:

• Marketing and advertising
• Customer service and relationship management
• Exploration and visualisation support (e.g. modelling, visualisation and exploration)
• Product development (e.g. software programs or 3D design)
• Training and development (e.g. e-learning and simulated environments)
• Remote operations
• Virtual work environments and collaboration tools
• Entertainment

The connected nature of the industry enables strong knowledge networks and global interaction. As a creative industry, digital media also facilitates cultural and social outcomes through creative expression. This increasing pervasiveness and importance of digital media to both businesses, the community, and our everyday lives make it vital to support the growth of this field and our local talent.